Deep Cut Edition
2026 AI in GTM Study
AI can deliver powerful results in the GTM space, but most teams are navigating a fragmented, complex vendor landscape with hidden costs and risks they don’t fully understand.
This report breaks down what’s actually working, where teams are getting it wrong, and how to structure your GTM stack to drive measurable impact.
Behind the scenes over the past year, we’ve been tracking what’s happening inside AI-powered GTM teams across tools, implementations, and real performance. We pulled that into a single report: an analysis of 42 AI GTM vendors, evaluated across core technology, data integrity, architecture, business impact, and enterprise readiness.
We’ve been sharing pieces of this on stage all year. Now we’re opening up the deep cut: the full scoring breakdown, the methodology behind it, and everything we couldn’t fit on a slide.
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